public opinion polling
Online vs Traditional Public Opinion Polling for 2024 Midterms: Who Wins the Accuracy Game
Online polls missed the mood of everyday voters by about 3 percentage points in the 2024 midterms, while traditional face-to-face surveys stayed within a 2-point margin. The gap stems from how each method reaches (or skips) different voter segments, especially in swing districts where every point counts. Public Opinion Polling